I’ve been puzzled by the popularity of the game Guitar Hero, for what seems to me like obvious reasons. It’s like karaoke minus the trouble of having to hear the sounds you make. If you want a more interactive way to enjoy music, why not dance, or play air guitar? Or better yet, if holding a guitar appeals to you, why not try actually learning how to play? For the cost of an Xbox and the Guitar Hero game, you can get yourself a pretty good guitar. I assume I am missing the point of it, the competitive thrill, but I can’t help but feel that Guitar Hero (much like Twitter) would have been utterly incomprehensible to earlier generations, that it is a symptom of some larger social refusal to embrace difficulty…A society that requires such short cuts and preemptive blows in the name of the short-attention span surely must be deeply broken, our progenitors probably would have thought.
To take a trivial example, let’s say you decide you like psychedelic music and want to “master” it by having a deep familiarity with the genre. But then you stumble on the hardcore psych MP3 blogs, and you are probably at that point discouraged by the impossibility of ever catching up and listening to it all. There is simply too much that’s now available too readily. You might still download everything you can get your hands on—that costs nothing but disk space and a minimal amount of time—but you’ll never make significant use of the larger portion of what you acquire. Acquiring has supplanted inquisitive use as the self-realizing activity. You have become a collector of stuff as opposed to a master of psychedelic music.
This seems to happen generally, as what Elster calls “the marginal disutility of not consuming” grows stronger—i.e., we have a harder time giving up the thrill of novelty, of exposing ourselves to new things. We end up collecting things rather than knowing them, and we display our collections in the hopes that others will recognize us as though we actually do know them.
Dilettantism is a perfectly rational response to the hyperaccessibility of stuff available to us in the market, all of which imposes on us time constraints where there was once material scarcity. These time constraints become more itchy the more we recognize how much we are missing out on (thanks to ever more invasive marketing efforts, often blended in to the substance of the material we are gathering for self-realization). We opt instead for “diversity,” and begin setting about to rationalize the preferability of novelty even further, abetted by the underlying message of much our culture of disposability. Concentration takes on more of the qualities of work—it becomes a disutility rather than an end vis-a-vis the stuff we acquire. If something requires us to concentrate, it costs us more and forces us to sacrifice more of the stuff we might otherwise consume. In other words, consumerism makes the will and ability to concentrate seem a detriment to ourselves. The next thing you know, everyone touts Guitar Hero as a reasonable substitute for guitar playing and mocks the fuddy-duddy nabobs of negativism who are still hung up on the difference.
— Rob Horning in PopMatters